New logo

Anthonyvo-oldvsnew-logo

At the risk of sounding self-serving (as if that would ever be possible - everyone wants to know about me. Right? No? Fine!) I wanted to present my new logo. I didn't bother to create a poll or consider public opinion, because in the end nobody really cares about a voice-over artist's logo anyway (crowdsourcing my logo would have also been the ultimate expression of ego.) That's precisely what drove the change; the fact that no one really gives a hoot (unless you're Gap, of course.)

People care about people; period. Although many find voice-over intriguing or even "cool," what draws anyone to the artist is the artist himself; his persona, if you will. While the old logo emphasized my last name, voice-over, and my website, the new logo simply highlights my name while giving a nod to my accent (both literally and symbolically) and declares "voiceover" as an afterthought; a secondary conversation, if you will. The person takes center stage now, yet he is humble (hence the use of lowercase.) However, he will not be confined or put into a box.

There you go. Simple. Understated. And now I have a little red accent/exclamation thingy (I've always wanted a thingy.)

-Anthony