Compartmentalizing your brain
The problem that many freelancers face is that their accountant is allowed into way too many meetings. If coming up with an agenda is an issue, then steal your accountants agenda and re-write it (then kick him out and lock the door.) Instead of thinking about how much money you need to generate, write down how many bookings you would love to have (daily, weekly or monthly.) Instead of thinking about how to increase revenue, think about how to shift your work to more passive income or, in my business, residual generating voice-overs (commercials) or recurring voice-overs (signature work, launch campaigns, radio imaging.) This isn't meant to be a how-to article on generating ideas. My goal is to share a way to shift your consciousness in order to allow your artist to play. In turn, it will flourish in this no-limit environment - the accountant-less marketing meeting of the mind. Who knows, you might even have fun! Don't forget the entertainment in entertainment business. Schedule that meeting. Here's a meeting I just had yesterday with my marketing department:
Agenda:
Increase engagement on my voice-over site by shifting the visitor's experience from an auditory one to a visual one. (i.e., Videos with audio will take center stage and replace audio-only)
Response:
Adding more video would increase bandwidth and risk being shutdown or, worse, getting hit with exorbitant hosting fees.
Here's a subsequent meeting (after thought... emphasis on after) I had with my IT department:
Challenge:
There's more latency with video and therefore a higher risk of increased bounce rate. Now, there's no question that the marketing department's creative idea was going to be implemented. I never judged it during ideation. After the meeting, I presented it to accounting in a separate session. The accounting department raised some fiscal challenges that might present themselves down the road. At the same time, I had a discussion with my IT department. The IT department raised concerns that were later taken into consideration.









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